Responsible Materials

We want to steadily increase the share of responsible materials in our collections. Our goal is to reach a share of 30% in 2023 and 50% in 2026.

We want to be clear about what we mean when we call some of our materials and products ‘responsible’. Learn more about the responsible materials below.

Organic Cotton

Organic cotton is farmed, grown, and produced without the use of toxic chemicals and GMOs.

This makes organic cotton better for the farmers, the environment, and the consumers.

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Recycled Cotton

The recycled cotton used in our products is pre-consumer recycled cotton.

This means that it is made from fabric leftovers from production. This reduces the use of natural resources and limits waste.

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Recycled Polyester

The recycled polyester used in our products is pre-consumer recycled polyester.

The pre-consumer recycled polyester used in our products primarily originates from fabric leftovers from production. A small part is also made from recycled plastic products such as PET bottles. 

This leads to a reduction of waste, water, energy, and chemicals compared to virgin polyester.

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Lyocell

Lyocell is a viscose made with dissolved wood pulp from eucalyptus trees.

It is made with non-toxic and organic solvents and produced in a closed-loop system which can reuse more than 99% of the water and solvents.

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ECOVERO™ Viscose

ECOVERO™ is a viscose made from wood pulp from certified sustainably managed forests. 

Compared to regular viscose, its production method reduces the energy and water usage by up to 50%.

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Recycled Nylon

The recycled nylon used in our products is pre-consumer recycled nylon.

Recycled nylon is made from existing nylon products which are cut up into smaller pieces. These smaller pieces are melted and spun into a new thread.

This leads to a reduction of waste, water, energy, and chemicals compared to virgin nylon.

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Recycled Polyester and Organic Cotton Blend

This garment is made in a blend of organic cotton and pre-consumer recycled polyester.

The organic cotton is farmed, grown, and produced without the use of toxic chemicals, pesticides, and GMOs (genetically modified organisms).

The recycled polyester thread is made from fabric leftovers from production and recycled plastic products, such as PET bottles.

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